CUSTOMER DATA PLATAFORM

Manage and make your customer data centralized.

A REAL DATA-DRIVEN MARKETING STRATEGY FOR YOU

360° VIEW OF YOUR CONSUMERS

A single ID to merge and enhance profiles by using several proprietary and third-party sources, which enables a 360° view to understand better the profile of your consumers and prospects.

FACILITATING SEPARATIONS IN MULTIPLE CHANNELS

Identify the winner profiles and connect them to all media platforms, e-commerce, CRM, Data Lakes, and Data Visualization.

ENSURE DATA GOVERNANCES

Ensure traceability in data use, provide the legal basis registration, and keep your marketing running in accordance with LGPD [Brazilian Data Protection Act].

CDP FEATURES

Ícone que representa o gerenciamento de dados

1. DATA MANAGEMENT

Manager and Organizer that allows data source collection and listing from a dedicated Data Lake.

Ícone que representa rastreabilidade dos dados

2. DATA PROTECTION

A full Data Lineage system for data traceability through a single platform.

Ícone que representa enriquecimento dos dados de comportamento web e geo

3. DATA ENRICHMENT

Full data marketplace with the main market providers, including online data and Credit Bureaus.

Ícone que representa unificação da base de dados para criação de golden record

4. GOLDEN RECORD

ID resolution system that merges the registrations of your databases, enabling the Single Customer View of all your customers.

Ícone que representa a criação de personas para visão omnichannel

5. PERSONAS

A function that allows the creation of personas for your brand, so as to have a 360 omnichannel view using a simple and interactive interface.

Ícone que representa envio dos dados para ativação em plataformas

6. DATA ACTIVATION

Transforms the personas of your brands into an online audience for campaign segments in the main digital media platforms.

Ícone que representa interface amigável da cdp

7. DATA VISUALIZATION

Multiple analytic dashboards for capturing insights, with customization and Data Studio connection options.

THE MOST COMPLETE PLATFORM IN BRAZIL

	Tail	COMPETITOR 1	COMPETITOR 2	COMPETITOR 3	COMPETITOR 4	COMPETITOR 5
DATA WAREHOUSE	YES	NO	YES	NO	YES	YES
MAPPING AND VISUALIZATION OF USER JOURNEY	YES	NO	YES	NO	YES	YES
SINGLE CUSTOMER VIEW	YES	NO	YES	NO	YES	YES
SUPPORT TO CREATE CUSTOMIZED MACHINE LEARNING ALGORITHMS	YES	YES	NO	NO	NO	YES
INTEGRATION FOR DATA INPUT AND OUTPUT	YES	NO	YES	NO	YES	YES
GOLDEN RECORD CREATION	YES	NO	YES	NO	YES	YES
NATIVE ACTIVATION OF PERSONAS IN THE MAIN ONLINE MEDIA PLATFORMS	YES	NO	YES	NO	YES	YES
INTEGRATION FOR DATA VISUALIZATION VIA DATASTUDIO	YES	NO	NO	NO	NO	NO
ACADEMY ENVIRONMENT	YES	YES	YES	NO	YES	YES
DATA PROTECTION	YES	YES	NO	YES	YES	NO
INTEGRATION WITH GOOGLE AND BIGQUERY FOR DATA INPUT AND OUTPUT	YES	YES	YES	NO	YES	YES
ENRICHMENT WITH THIRD-PARTY SOURCES	YES	YES	NO	NO	NO	YES