Tail's Data Management Platform (DMP) enables a real audience center for each project, allowing segmentation rules to find very specific audiences. Personalized audiences are amplified through Look Alikes from the system itself, with real-time insights to activate on all major digital media platforms.
Tail DMP also has exclusive audience ratings based on online behavior (Web and Geo Behavior), in addition to a complete Data Marketplace, with dozens of segmentations ready for use: demographics, interests, lifestyles, purchase intentions and affinities . All ready for use directly in AdServers, and also in programmatic media, in the main DSPs.
Collect, organize and activate online audiences on your website to optimize digital media campaigns:
- • Audience Activation on any programmatic media platform, social network and adservers;
- • Ability to merge 1st party, 2nd party and 3rd party data in the same created Audience;
- • Complete analytics dashboard, with audience composition and affinity index;
- • Full support for Web (Cookies) and Mobile App (MaIds);
- • Onboard CRM bases for campaigns activations or denials;
- • Cross device deterministic massive matching using hashing PII (email, cpf - individual taxpayer registry number - or phone);
- • Campaign Profiling Verification.
Fast and effective results to increase the ROI of your online campaigns:
- • Average increase of 50% in CTR;
- • Average increase of 30% in the volume of leads;
- • Average reduction of up to 12% in CPA;
- • Better learning with campaigns, in a simple way;
- • Audience xxpansion audience of up to 10 times for prospecting based on your first party, generating, on average, a 15% increase in the conversion rate;
- • More than 300 behavioral segments to understand the profile by product or service;
- • Behavioral extracts that simplify the decision on which profile to choose to successfully segment your campaign;
- • Data visualizatione eportable to Excel, to complement AD-HOC analysis;
- • PDF file updated monthly with the highlights of your account, facilitating post-sale to the customer.
